Approached by Team GB’s ‘Secret Squirrel Club’ and Cervelo, SPT was asked to produce a lightweight, performance-driven livery for the 2016 Rio Olympic velodrome bikes.
Overcoming a late decision when Team GB decided against creating a livery design and moving to just black for weight saving, we were able to rescue 18 months of design and planning work for Cervelo by combining engineering of the branding and coloration along with weight saving.
Drawing on our latest F1 expertise and adhering to British Cycling’s ethos of marginal gains, the SPT team were able to contribute to the team’s effort by exceeding the specified weight reduction targets by over 70%.
In terms of livery design, the Team GB athletes were very particular about the need to see exposed carbon fibre on the front forks. Psychologically this ensured the bike was seen to be as light and stripped back as possible. Therefore, we were able to integrate the psychological needs of the athletes into the design. The team went on to win 11 medals, including 6 golds.
Not only were there visual and technological performance improvements, Cervelo have applied some of our techniques and patented processes to the manufacturing of the brands mass produced commercial bicycles.